Most trainers love what they’re doing don’t they?
When you talk about your subjects, you have a happy face on.
You love sharing your knowledge; and your enthusiasm is contagious. That’s what your friends and clients tell you.
But are knowledge and enthusiasm enough to sell your wisdom and knowledge? Do your learners go away determined to follow your teachings?
Many eLearning offerings deal in only what needs to be learned. These are called features. Features are facts related to the learning. In other words what you need to do or remember.
The reason most learners have enrolled for your training is ‘what benefits they will gain by completing it’. Benefits give learners a reason to complete your course. We need to give learners a reason to buy into our teaching. To do this we need to translate features into benefits, answer the question “which means that …?”
Example: Take the following course objective. “At the conclusion of this modlette you will understand the principals of Customer Service.”
Try this: “By following the Customer Service principals in this modlette you will sell more and create working relationships with your Customers.“
Which statement is more likely to sell the modlette by stating the benefits to the potential learners?
Real benefits connect to your learners desires, such as saving time; reducing costs, becoming more confident or more productive.
What do you want your learners to achieve? You can only sell with real benefits if you know what your learners wish for, or desire to do well or know.
How to seduce your learners
Your biggest asset as an instructional designer is empathy.
Sneak into your learner’s minds.
Learn what they secretly dream of. Understand how you can help them do the right thing and avoid trouble and hassle.
When you connect your know-how and enthusiasm to your learner’s desires, the magic happens. Your reputation as a designer will quickly grow and you will be in demand as a learning designer.