Category: Learning

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  A Simple Headline Formula

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  How to Use Emotional Words

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  Grabbing Attention in a Distracted World

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  How to Write What Learners Want to Read

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  How to tell a Metaphoric Story

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  Metaphoric Stories

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  Opening Sentences

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  How to inspire learners to take action

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  Opening Stories that Hook Your Learners

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  Two Essential Frameworks for Small Stories