Category: Writing

Persuasive Writing Techniques

What is our brief as trainers? Why do we bother? How can we be successful and work with engaged and enthusiastic learners? Let’s change the question. Do you want to convince your learners to do something or do it better? So, let’s talk about selling ideas. Using persuasive writing to achieve your purposes. We all […]

Create Your Own Online Course - 10

Writing for eLearning Does writing training copy feel hard? Does it feel like you are trapped by a set of rules? I get that. When I first started writing for eLearning, I struggled with that too. I’d read the books and felt I couldn’t conform to complex ideas, like Bloom’s Taxonomy. But over the years […]

Create Your Own Online Course - 4

Now’s the time for the real planning to begin. I like to use a mind map to get all my ideas on paper with the course objective at the centre to remind me what it’s about. In the Resources section of the Modlettes site (www.modlettes.com) you can download a free eBook called “Make My Modlettes […]

Getting Your Thoughts Into Words

Has it happened to you yet? In your mind you have assembled your Modlette. Perhaps while driving home or walking the dog. You feel excited and want to get writing. Then suddenly its time to prepare the meal. Then when you sit down to write for your Modlette . . . . You can’t put […]

How to Use Sensory Words

Why are learning texts usually so formal and often boring? Why are we afraid to show ourselves in our writing for learning? Why do we stick with text book styles? Is it because we are afraid to leave a standard format? Let’s be different and write something our learners enjoy but still meets learning objectives. […]

Finding Your Writing Voice

A strong voice makes us stand out from the mundane of the manual. A strong voice helps us bond with our learners, encouraging them to make the changes we are advocating But how? Your writing voice develops over time ,and you can accelerate that by following these tips . . . Tip 1:  Decide who […]

The Art of Finding Ideas

Every trainer who has ever lived has lusted after ideas to make their training engaging. Around the 1980’s we introduced classroom games like icebreakers. Now we are writing for eLearning we need new ideas to engage invisible learners. Where are these ideas, how do I get them, and how do we keep them coming? If […]

How to Use Plain Language for Learning

My client was puzzled. He had new software for his HR team The supplier had provided a manual (and charged for it) Despite this, managers bombarded the HR staff with phone calls and made many mistakes We finally concluded that the problem was the legalese used rather than everyday language. Here’s some tips to use […]

The #1 Reason for Bad Writing

We’re writing a learning narrative for a Modlette. Sometimes we feel distracted We focus on writing for the learner We pick our words with care We pay attention to punctuation We try to avoid poor grammar and spelling But do we forget the basics of writing well for our audience. In his book The Sense […]

Spice Up Your Content

Last week I wrote about four types of bland words: Chewy and tasteless Stale Doughy Low in nutrition If you didn’t read last week’s article which leads into this one, here’s the link Bland words This week I’ll show you how to add flavour to your words. To spice up your content, remove chewy words […]

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