Grabbing Attention in a Distracted World

  1. Blah–de–blah, blah, blah
  2. More blah-de-blah, etc  

Do your course objectives read like a legal document.  Do the learners have to read them three times to find out what the course is really about?  

In this narrative you’ll learn how good headlines attract attention and make learners keen to click-on and follow your Modlette.  

  • How to stop losing your temper with annoying people
  • How to have customers wanting to buy

The headlines create drama and attract attention with the power words:

  • The phrases, stop, losing your temper, and annoying staff.
  • The phrase, wanting to buy. 

These are power words because they have emotional connotations.