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Some negative human facts. We’re becoming less attentive; our passage of concentration is dwindling to zero. And we can thank the rise of social media, which is making us humans less focussed.
In fact, the average human attention span (the time for which a human can focus on non-changing stimulus) is only eight seconds. That’s one full second less than a gold fish, but then they’re not involved with social media.
We check our emails and our messages numerous times an hour and hundreds of times a day.
Compare this to the same facts twenty years ago. However, humans are now able to participate in these tasks literally hundreds of times every day because these interactions are quick. A quick glance is enough for the brain to process email alerts or a new post on face book.
| “Researchers have found that the optimum time limit for attention to live instruction (changing stimulus) is around 10 to 15 minutes” |
In a class room situation research shows that most students will be interested for a little while, but attention wanes after the 18 minute mark and remains low until the end of class. Good classroom facilitators limit their teaching input to twenty minutes with breaks of “show you know” in between.
Information about internet bounce rates can also shed light on the shrinking nature of attention span, especially when information is being displayed on a screen rather than experienced in a lecture. One study found that 32 percent of internet users will abandon a slow site between one and five seconds, and just a one-second delay meant 11 percent fewer views overall. In short, learners want to find what they need quickly – and have no problem looking elsewhere if information transmission is taking too long. Modlettes are uniquely qualified to deliver information to a rising generation of hyper-efficient learners.
The nature of the content dictates the best delivery system but modlettes sits comfortably with most required content. It’s modlettes that have the largest capacity for changing the eLearning game. By respecting the neuroscience behind learning, information consumption, and attention span, it’s possible to develop modlettes into an eLearning curriculum meeting most learning preferences.
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