Learn How to be Enthralling

Learn How to be Enthralling

I often find that when I have read a book, I feel some inspiration to weave stories into my training text. Read with new eyes. The web is a giant echo chamber.  Because everyone is reading the same stuff on Google and regurgitating it at training sessions and...
How to Write Learning that Keeps Your Audience Engaged

How to Write Learning that Keeps Your Audience Engaged

What we learn from fiction writing. Sometimes we read a learning text, and our reaction is Yeah, Yeah.  It sounds okay, but is it relevant? Have you ever felt this? The text feels stilted and lacks flair.  We’re not grabbed.  We’re not enchanted.  We feel like...
Writing Captivating eLearning Scenarios

Writing Captivating eLearning Scenarios

Those of you who have read some of my blogs will know that I am a great believer in scenarios or stories to aid learning.  People from the beginning of time have communicated with stories.  So, is it surprising to see them used in eLearning?  Stories will help you...
How to Seduce Your Learners

How to Seduce Your Learners

“Oh no!” thinks Sally “I’m screwing this up.” Sally has created a new eLearning session about a change in the company’s policy that must be read and understood by everybody with Customer contact in the company. Sally feels she has done some of her best work, including...
What eLearners Really Think

What eLearners Really Think

Do we believe the Goldfish myth?  “That today’s people have a shorter attention span than a goldfish.” This theory is often put forward in training and development circles to justify low learner engagement and retention. But how can this be?  It’s nonsense...
Training Your Customers

Training Your Customers

Customer induction is an increasingly important part of long-term Customer relations.  Once a potential becomes a Customer, the induction or on-boarding experience sets the tone for the rest of the relationship.  As your Customer base becomes larger, it becomes more...