In 2017 we have noticed a strong trend towards our Customers using on-line to train their Customers in how to get the best out of their products. Here’s what we at Modlettes are expecting to happen in this genre of training and information dispersement in 2018:
Increased emphasis on adoption
Many companies with product training schemes rely on metrics, like Customer engagement. This does not really tell you anything about ROI. We need to be asking questions like:
- How many new Customers are taking your onboarding programme?
- How many of your current Customers are taking on-going training?
- Of those who take training, how many see the value of your training?
People who compete courses will want certification for their CV’s.
Video will remain a top priority.
In the past few years, video has skyrocketed in popularity for very good reason. Most people enjoy watching videos, which tend to be more engaging than text-based formats. They’re also easy to produce – all you need is a camera (smart phone) and some inexpensive editing software.
Rise in demand for mobile learning
In the USA it is predicted that 70% of on-the-go professionals will take care of business on their personal mobile devices by the year 2018.
Today’s Customers clearly appreciate flexibility. They want to have the option to take training whenever, and wherever. For this reason, mobile leaning is critical to your Customer learning strategy.
Focus on JIT learning
JIT learning is not a new concept, but it is still a very relevant strategy in 2018. The boring subjects at University usually found us cramming before exams because we had stopped listening in lectures.
Most people will tune out or drop off after a certain period of time. According to Vidyard (https://www.vidyard.com/blog/16-video-benchmarks-need-to-know-infographic/) videos under 90 seconds see an average retention rate of 53%, compared to videos over 30 minutes which retain only 10%. So, the shorter you can make your content, the better.
Modlettes have specialised in creating an on-line learning platform that meets all these predictions in 2018 (www.modlettes.com)