Has it happened to you yet? In your mind you have assembled your Modlette. Perhaps while driving home or walking the dog. You feel excited and want to get writing. Then suddenly its time to prepare the meal. Then when you sit down to write for your Modlette . . . . You can’t put […]
Hayley sighs. If only she had an extra hour in her day . . . She’d dedicate that extra hour to designing her own training programme. Hayley is an accountant, has always wanted to write a book or a training course on how to prepare your accounts for year end. Unfortunately she has too many […]
In writing for learning, we don’t need to write sentences as poetic as Mr Wordsworth. We can add a touch of poetry by using one or two sensory words . . . to make our writing more vivid and shape a stronger writing voice. You can find opportunities to spice your writing up. You can […]
Why are learning texts usually so formal and often boring? Why are we afraid to show ourselves in our writing for learning? Why do we stick with text book styles? Is it because we are afraid to leave a standard format? Let’s be different and write something our learners enjoy but still meets learning objectives. […]
A strong voice makes us stand out from the mundane of the manual. A strong voice helps us bond with our learners, encouraging them to make the changes we are advocating But how? Your writing voice develops over time ,and you can accelerate that by following these tips . . . Tip 1: Decide who […]
Every trainer who has ever lived has lusted after ideas to make their training engaging. Around the 1980’s we introduced classroom games like icebreakers. Now we are writing for eLearning we need new ideas to engage invisible learners. Where are these ideas, how do I get them, and how do we keep them coming? If […]
A couple of years ago I took a course on fiction writing (hopefully), I wondered if it would help me with writing for learning so I fished it out. And . . . ta da! It was all there, a great writing technique that works even better for what we do than in fiction. And […]
What if you could sit down and confidently write for learning? What if your inner critic let you express yourself freely? What if writing training programmes was fun and enjoyable? Do you struggle to get your ideas on screen or paper? Do you put off starting . . . procrastinating? When I first started writing […]
Why are we attracted to some advertisements and not others? Why do we feel we need to read on? It’s all about what grabs you when you first see it. Have you ever seen the famous David Ogilvy Rolls-Royce advert? The art of the advertising copy writer can be used to encourage our learners to […]
In the last Modletter I discussed the use of scenarios, "Why Scenarios" this time I’m going to tell you some tips for writing them, using the four C’s CHARACTER CONTEXT CHALLENGE CONSEQUENCE CHARACTERS : The main character of your scenario who drives the action should generally be someone like your learners. Even if the main […]
