eLearning asks much of learners Do they want to give up their precious time? What’s in it for them? Does the learning solve any pain points? How can doing this Modlette be any more important than other things I have to do? You’ve got them to open the Modlette, how are you going to keep […]
Have we all been lied to? We were told when growing up that if we worked 40 hours a week diligently we would get a good pay check. And, hopefully, if we’d work “long” enough we’d have enough money to retire at age 65. Since when was there a rule saying we have to trade […]
Have you ever felt it was hard to finish a self-paced course? You are not alone. Keeping ourselves accountable might be easy for some, but hard for most of us. Think of your personal feelings in terms of how you write for others. Are you only writing for your own style or the style of […]
Do you ever feel frustrated because your Modlettes are starting to look the same as, same as! How would you like to have some new ideas to put more zing in the secret sauce? Some fresh ingredients to make the menu more enticing A kitchen garden where you pick fresh ideas to excite the palates […]
Who do you write your learning dialogue for? You can’t make everybody happy, trying to write for a mass audience is like trying to fill a swimming pool with an eye-dropper So, let’s create an Ideal Learner profile so you can write more engaging texts. Then you can make your learners feel like you’re writing […]
I’m sure you know the feeling. A headline grabs your attention. You sit down in anticipation of a good learning session. But a couple of minutes into the training you start to wonder what it’s about. What’s it about? You’ve been taking in words on auto-pilot. Nothing captured your interest. You felt you were reading […]
You know your writing for learning needs to stand out You want to inspire your learners to take action, change their behaviours, or to learn a task But can you attract attention in a sea of distractions? Try using metaphors. Metaphors can make your writing more personal, more memorable, and more persuasive (Yes, we’re selling […]
“Bugger!” thinks John Gerrard “I’m screwing this up” John has written an in-depth Modlette on management coaching. His narrative includes his tips learnt over years of coaching in a corporate environment. But doubt has crept in. “What if nobody wants to do this Modlette, because my opening lines are rubbish?” John has read introductions to […]
What happens when you listen to a passionate speaker? Was their enthusiasm contagious? Passionate speakers use emotion to engage us as listeners. We notice their excitement in their body language. We hear their eagerness, their spirit, their fire in their voice. Passionate communicators are fascinating. They create an intense focus in their words. We go […]
Why do people prefer to use one training programme over another? They choose programmes with impact. Programmes with impact have words that influence and stories that stick in people’s memories. In defining what I believe is a critical element of writing for learning, I’ll make my case by amending the well-known quote from Animal Farm […]
