Our end Consumers (the people who ultimately use our product or service) are really the people who matter. Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi, said he found the shift in control to the consumer was pretty scary because it meant all the marketing skills we’d learnt were out of date and that we’d have to start learning all over again.
It’s as simple as “Love Your Customers”. When you do and it shows, business is a lot more fun. I get the feeling I’m loved in a few places and I shop there or use them most.
The Ten Customer Commandments
If you make a commitment to these commandments in 2018 then, whether you are in your own business or a corporate, you will always feel that at the end of the day you will have given success your best shot.