Category: Modlettes

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  A Simple Headline Formula

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  How to Use Emotional Words

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  How to discover and use more stories

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  How Stories Shape Your Brand

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  Outstanding Detail

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  Opening Sentences

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  Captivate Your Learner with Your Opening

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  How to Captivate Learners with Your Opening Lines – cont’d

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  How to Captivate Learners with Your Opening

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  Two Examples of Maps (or Outlines)