Why are we attracted to some advertisements and not others? Why do we feel we need to read on? It’s all about what grabs you when you first see it. Have you ever seen the famous David Ogilvy Rolls-Royce advert? The art of the advertising copy writer can be used to encourage our learners to […]
In the last Modletter I discussed the use of scenarios, "Why Scenarios" this time I’m going to tell you some tips for writing them, using the four C’s CHARACTER CONTEXT CHALLENGE CONSEQUENCE CHARACTERS : The main character of your scenario who drives the action should generally be someone like your learners. Even if the main […]
You don’t have to be creative to create great training in Modlettes. However, some creativity can help. According to researchers from McGill, Harvard and the University of Melboure, a quick test could reveal how much creative potential lies within. Creativity has long been considered difficult to quantify. But an international cohort of researchers in the […]
Who do you write your learning dialogue for? You can’t make everybody happy, trying to write for a mass audience is like trying to fill a swimming pool with an eye-dropper So, let’s create an Ideal Learner profile so you can write more engaging texts. Then you can make your learners feel like you’re writing […]
“Bugger!” thinks John Gerrard “I’m screwing this up” John has written an in-depth Modlette on management coaching. His narrative includes his tips learnt over years of coaching in a corporate environment. But doubt has crept in. “What if nobody wants to do this Modlette, because my opening lines are rubbish?” John has read introductions to […]
Do you ever feel that your writing for learning is missing an essential spark? Do you every feel that the passion you felt in the classroom is missing in your eLearning? I have included the key points from my classroom teaching in my eLearning script, But something is missing . . . Then I realised, […]
When writing for learning our toolbox is limited. We can’t use body language We can’t shout! We can’t even bang on the table to add weight to the message. We only have our words to communicate our message with passion. But written words can be powerful. Want to learn how? Step #1: Write with clarity […]
Do we believe the Goldfish myth? "That today’s people have a shorter attention span than a goldfish." This theory is often put forward in training and development circles to justify low learner engagement and retention. But how can this be? It’s nonsense and I challenge anybody to measure a goldfish’s attention span. According to a […]
Exercising judgement is a critical factor in most jobs today. We refer to these assessments as Situational Judgement Assessments. Using multi-choice questions enables us to move beyond assessments of what people know (knowledge of what) to assessments of how that knowledge will be applied in the workplace (Knowledge of how). Judgement is not the preserve […]
Christine is a classroom trainer working mainly with Customer Service people in her company. When she first started, she used to stick slavishly to her notes and her timing and wondered why her pupils failed to perform well in the questionnaire at the conclusion of the course. One day a pupil asked her a question […]
