What is our brief as trainers? Why do we bother? How can we be successful and work with engaged and enthusiastic learners? Let’s change the question. Do you want to convince your learners to do something or do it better? So, let’s talk about selling ideas. Using persuasive writing to achieve your purposes. We all […]
I used to think perfectionism was wanting to edit “one last time” too many times. I now believe perfectionism can spoil my whole writing process and cause undue stress. So here are some pitfalls that to be a consistently good writer for learning you must avoid. Perfectionism becomes unhealthy when you mix it with self-doubt […]
Using Multi-choice Questions Some say they only test factual knowledge. However, they can be used to test analytical thinking, problem solving and several other cognitive processes. But aren’t essays and open-ended questions better to test these than multichoice? Not at all, although there is a facility for text answers in the Modlettes question section The […]
Seeing is believing Visualisation is the most effective way to communicate. The difficult part is to ensure that the message gets through as intended. If the message is simple and the basic rules of design are used correctly, our brain will do the rest. Imagine you are in a driving school and you are shown […]
Great Presentations are Like Adverts There are three R’s in advertising. They are, React, Relate and Respond. We will show you how these can help you create learning inspired slide shares in Modlettes. Reaction: Grab their attention Adverts are brief. Just enough to cover what’s important. But they still intrigue and interest. Ads are glance […]
Freewriting With freewriting, you start writing without quite knowing where your content will end up. You write as fast as possible to uncover new ideas. The process usually works like this: Use a mindmap to record your ideas as fast as possible Find the essence of your content Revise your content to build on your […]
Hayley sighs. If only she had an extra hour in her day . . . She’d dedicate that extra hour to designing her own training programme. Hayley is an accountant, has always wanted to write a book or a training course on how to prepare your accounts for year end. Unfortunately she has too many […]
A couple of years ago I took a course on fiction writing (hopefully), I wondered if it would help me with writing for learning so I fished it out. And . . . ta da! It was all there, a great writing technique that works even better for what we do than in fiction. And […]
Why are we attracted to some advertisements and not others? Why do we feel we need to read on? It’s all about what grabs you when you first see it. Have you ever seen the famous David Ogilvy Rolls-Royce advert? The art of the advertising copy writer can be used to encourage our learners to […]
In the last Modletter I discussed the use of scenarios, "Why Scenarios" this time I’m going to tell you some tips for writing them, using the four C’s CHARACTER CONTEXT CHALLENGE CONSEQUENCE CHARACTERS : The main character of your scenario who drives the action should generally be someone like your learners. Even if the main […]
