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  How to (Ethically) “Steal” Headlines

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  How to Write More Specific and Attractive Introductions

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  A Simple Headline Formula

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  How to Use Emotional Words

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  Grabbing Attention in a Distracted World

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  How to discover and use more stories

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  How to Write What Learners Want to Read

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  How Stories Shape Your Brand

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  How to tell a Metaphoric Story

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  Metaphoric Stories