I often find that when I have read a book, I feel some inspiration to weave stories into my training text.

Read with new eyes.

The web is a giant echo chamber.  Because everyone is reading the same stuff on Google and regurgitating it at training sessions and conferences most subjects have a sameness about them.

So, we’re going round in circles.

Time to get out.

Read a book outside your main area of interest.

Recently I needed a fresh injection of inspiration to customise a familiar Customer service situation.

I had recently read the book “Influence: The Psychology of Persuasion” by Robert Cialdini.

Although this suggests ideas are not often in the Customer’s interest, I found some new ideas that I could introduce to my audience.  Reading a book before writing each training session is not really practicable so it pays to sharpen up your ideas with some new material as often as time allows.

Where does your curiosity lead you?


Share your own experience :   We often think of the web as a giant collection of information.  We Google questions and look for answers.

But the web is about more.  We also use it to make connections with like-minded people.  We share ideas and socialise.  We check-in on other people’s training programmes.  When you come to write your own programmes, you don’t want to sound like everyone else.  You need to share your personal experiences, and stand out as having real knowledge of the subject you are teaching.  Show what you’ve learned and how you’ve become an expert.  Or explain how you’re learned from your mistakes.

To write engaging training, think about the personal experiences you can share, even include a case study.


Tell it in your own words :    All training programmes have been produced somewhere before.

But not in your words.

I’m sure you’ve had this experience when learning something new.  You read the same thing again and again, but it remains somewhat vague or abstract.  You’re not sure what to do with it.  And then suddenly, you get it.

A new story, a fresh metaphor, an original twist, or a different style – they can help your learners get your message, even if they’ve heard it all before.


How to be Original :    You are unique, you know that.

You have unique experiences.  A unique voice.  A unique mix of ideas, examples, and stories.

So, stop worrying about being original

Instead, help your learners.  Share your knowledge and experience in your words.

Tell them your story and share your experiences and thereby hold their interest.

What are you waiting for?